We worked closely with BrewDog to help them design their first whisky. They were tired with the whisky scene in Scotland and set out to create their our own schizophrenic hybrid. A translatlantic mash up of a whisk(e)y; a Scotch that thinks it is from Kentucky. Our design centred around creating the character of Uncle Duke, a hell raising, bike riding, fun loving rogue.
Web Design / Programming
Following the design of the label set and secondary packaging we also designed, built and programmed a content-rich, parallax website communicating the life and times of Uncle Duke conveying information on his life, firearms, motorbikes and family with links to online stores.