Spring Heeled Jack

Client: The London Distillery

Category: Drinks Label Design / Illustration

Work in progress: Here is a sneak peak of our collaboration with The London Distillery for a new project called Spring Heeled Jack, a rye whisky that taps into the dark arts and a myriad of ergot-induced mysticism, a foreboding entity from the Victorian era.

Bucking the trend for a front-back label system we find ourselves in a riot of ancient symbols and hidden meanings, a maze of messages. For the artwork stage we plan to research luminescent inks and the layering of blacks.