Established in late Victorian times the American Bar at the Savoy was one of the earliest establishments to introduce American-style cocktails to Europe. Decorated in an art deco style and taking design cues from piano music books United Creatives designed the Savoy Songbook menu around a series of 20 illustrated cocktails which were introduced by an infographic spread communicating drink intensity and length.
As well as the Savoy Songbook, which took the form of a casesbound 64 page book printed in 5 colours, we also handcrafted and handmade over 100 drinks serves featuring the same art deco record motif as used on the cover.
The American Bar serves were handmade in polished black corian featuring the same art deco motif as the Songbook cover with the stylised record being a target area for the drinks to sit on. Carved and filled with white epoxy to echo the branding of pianos and other musical instruments each item went through six sanding and polishing stages before being delivered.
Following the Savoy Songbook, in late 2019 United Creatives created The Intermission - our second cocktail menu for the American Bar.
With the Savoy sitting in the heart of the London's West End, the menu takes its inspiration from the rich theatrical history of the area. Typeset throughout to resemble a script, each unique cocktail is paired with an original montage artwork created with historic theatrical imagery and ephemera.
Unfortunately with the COVID-19 pandemic hitting in early 2020 and the Savoy and American Bar being forced to close its doors, The Intermission was never launched.
