Rootcut

Client: Tony & Anna

Category: Brand Identity

Rootcut is a street food and festival food venture by the team behind Anna Mae's. We designed the brand around the most important tool in the kitchen, the hand chipper, which we paired with vintage barbershop-style typography.

The brand is delivered in both positive and negative and is applied using ink stamps and adhesives onto a range of food packaging and signage media.

RC-002.jpg
RC-003.jpg
RC-004.jpg