NOMA Wayfinding

Client:
Co-op
Category:
Public Art & Placemaking

NOMA is an £800 million, 20-acre mixed-use redevelopment scheme in Manchester and is the largest development project in the North West. Our work for NOMA won Wayfinding Scheme of the Year at the British Signage Awards  and has spanned area brand identity, collaborative streetscape design, wayfinding, building wraps, historical interpretation and wall murals.

Our collaboration and art direction with the NOMA team started with the creation of a makers mark, an outdoor seal of quality inspired by the vintage glazed tiles that can be found in the sites impressive range of former CWS building stock.

In addition to the core wayfinding scheme and NOMA lock-up we designed the branding for Sadler’s Yard and the building stock on Dantzic, Federation and Hanover. We also helped make James Sadler a hero, he made one of Europes earliest balloon flights from the adjacent Balloon Street.

We are currently at the prototype stage with carved slate signage sourced locally from Cumbria. These are cut, carved, polished and painted using a craft-based process and follow the slate grey and turquoise colour scheme synonymous with the NOMA brand.

This wrap for the Federation building targeted the tech community and set about writing a message in a language they would understand. After its life the banner was cut up and turned into record bags made from the mass of durable vinyl.