Midnight Mixers

Client: Bibendum

Category: Brand Identity, Print Design

United Creatives created a brand identity for a new range of craft mixers for Bibendum. Made in Australia, using the finest ingredients, Midnight Mixers are made for quality craft spirits and packaged in a way that minimises their impact on the planet.

We designed a brand, can and packaging inspired by the art deco aesthetics of classic cocktail bars. Taking design cues form the name the brand includes a clockhands monogram highlighting the midnight hour. A wide wrap-around can design creates space for romance copy, nurtritional information and barcodes.

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In order to echo the brands environmental values, we designed low impact, lightweight and easily recyclable packaging. We paired the brand with botanical illustrations on kraft stock to create a secondary packaging that reflects the fine ingredients used to make the craft mixers.

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