We side-stepped the more traditional and ubiquitous computer generated image of building interiors to instead convey the NOMA community working hard to bring this new urban quarter to life.
We designed, edited and art directed a 600 square metre building wrap working closely with specialist print team and architect. Photographed by Asia Werbel, after the advertisement has finished its life, it was cut up and made into upcycled record bags.
Each portrait is a giant five metres high and conveys the roles each subject plays in the development of the area. United Creatives also designed a set of building brands for each of the key buildings in the NOMA area. The Hanover building logo is shown below which takes direct inspiration from the buildings interior architectural features.