I Am George

Client: Pernod Ricard, Australia
Category: Graphic Design / Art Direction

I was born into aristocracy, but not made for it. I sought a different path. I sailed through ferocious storms to create a new life in Australia. I faced the wilderness of an unfamiliar world. Fire, floods and dangerous lands may weather my vines but not my spirit. I will endure the impossible to create the extraordinary. I Am George.

The Father of Australian Shiraz

We used George Wyndham's fantastic historical back story to turn this project for client Pernod Ricard into a rich character portrayal of the father of Australian Shiraz. Giving George’s world a contemporary twist we created a series of montages and portraits telling the stories and anecdotes of his life.

Our design and art direction spans across the I Am George and Chronicles ranges as well as secondary packaging and key visuals.