Fortnum & Mason Editions

Client: Fortnum & Mason / The London Distillery Co.

Category: Drinks Branding / Label Design

It's not often you get to work with a 300 year old brand so we relished the challenge to restyle the prestigious Fortnum & Mason house gin and their seasonal Summer Cup produced by The London Distillery Co. Previous designs featured William Hogarth’s Gin Lane, an artwork depicting the evils of gin consumption and highlighting poverty, starvation and madness so we rethought the design taking our inspiration from the beautiful central spiral staircase at the world famous Piccadilly store.


We also later developed an accompanying set of artwork and print system that allowed the gin labels to be personalised in-store for gift giving which has lead to increased sales.