Our pitch for the BrewDog rebrand was clear and concise, craft beer needed the hands-on craft of graphic design. Following a successful pitch bid United Creatives went on to design and create a complete visual system with bespoke typography, branding and design blueprints for a range of products and offerings. Our projects have ranged from core range to limited editions to collaborations with other breweries and we have created designs for hundreds of thousands of cans and labels for a fast-paced business now valued at over £2bn.
Secondary packaging with great shelf-call plays a large part in communicating the strength of the BrewDog brand and we have developed and refined a visual language over the many projects we have worked on including limited editions, in-bar signage, merchandise and other brand collateral.
A consistent visual style is important when you have 50+ bars and a growing range of products. Our outline designs are always future-proofed for growth and savvy to merchandise. Below are brand and product lock-ups as well as designs for neon signage and merchandise.