Chateau Denmark

Client: Outernet

Category: Brand Identity

Chateau Denmark is a hotel on Denmark Street in London, a street famous as Britain’s Tin Pan Alley and for housing numerous music publishers’ offices. Today many of Europes best guitar shops can be found here with a musical heritage citing The Rolling Stones, The Sex Pistols are Bowie.

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Pushing back on fashionable minimalism we pay homage to both the social history and future of the area by designing the brand identity in the form of a guitar plectrum and featuring a gothic fallen angel.

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