Our first role in the rebrand was to establish three unique brand type styles that possess huge bar call legibility. We found a nameless sans serif vintage 'grot' and an accompanying condensed typeface used for descriptors sourced from old school lead type. Larger and more textured type was then used for the beer label art backgrounds. In addition to this we designed and created our own wooden blocks of the new BrewDog brand using a laser-etching process into small blocks of hardwood timber. It was great getting ink under our fingernails.