The 86 Co.

Client: Simon Ford

Category: Brand Identity / Label Design

The 86 Co. is a New York-based spirits company. We set about designing a unique brand identity for them where the main typographic elements would pour and mix into each other.

As part of the process we also created a more detailed steam-punk-meets-non-corporate version of the brand which appears with the tagline of 'Noise & Spirits'. The 86 brand is proudly embossed into the glass base of every bottle sold.

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Supporting Media

The 86 Co. approached their bottle design from an ergonomic standpoint so that it is easy to use and to convey these unique aspects we designed a fact sheet for bartenders. In one sense, certainly for 86, the bottle is the brand and this is referenced again on secondary packaging such as shipper cases and business cards.

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